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Sorenson VRS Messenger
James Lee Sorenson
James Lee Sorenson, CEO of Sorenson Media
Sorenson Donors
(left) James LeVoy Sorenson, (middle) Dr. I. King Jordan, President of Gallaudet University, (right) James Lee Sorenson presenting a donation




COMPANY MESSAGE

Let me be the first to welcome you to the first edition of the Sorenson VRS Messenger. We are excited about this publication as an outlet to share information with customers, employees, and the general public who are interested in Sorenson Video Relay Service (VRS), a division of Sorenson Media.

From the start, Sorenson VRS has been committed to improving the quality of life for the deaf and hard-of-hearing through our innovative highest-quality video communication technology and our exceptional certified ASL interpreters. What you might not know are the key factors that have made Sorenson VRS the industry leader we are today.

Key to Sorenson VRS success is our partnerships. Introduced in the spring of 2003, Sorenson VRS was first offered to the community via our partnership with Gallaudet University, the nation's oldest university for the deaf. Recently, Sorenson Media and the Sorenson Legacy Foundation announced a $5 million donation to create the James Lee Sorenson Communications Center at Gallaudet; a teaching and research facility devoted to deaf culture, history and community.

Sorenson Media's greatest asset is our people. We have been fortunate to attract the best partners, skilled employees and highly-qualified interpreters. Although Sorenson Media is one of the smaller companies in our industry, our outstanding people and superior technology give Sorenson VRS an edge as the leader in video services and communication. Sorenson VRS is pleased to offer 24-hour service 7 days a week, 365 days a year.

We look forward to a year of growth; of rising to meet the challenges we face in our industry and continuing to provide the highest-quality video communications solutions that enhance and extend communication options for the deaf. More rewarding than any financial rewards to me and other employees at Sorenson VRS are the tear-filled stories told by our customers. Both deaf and hearing individuals express joy and appreciation in being able to communicate meaningfully and lead more productive lives with Sorenson VRS.

We appreciate your support of Sorenson VRS and look forward to an exciting new year.

James Lee Sorenson
CEO, Sorenson Media

IN YOUR COMMUNITY
Donna Mahoney
Sorenson VRS Outreach Manager, Sorenson Media

Founded in 1829, the Ohio School for the Deaf (OSD) is one of the nation's oldest and largest deaf-centric public education programs. Although the extensive OSD campus located on over 138 acres in Columbus accommodates many of the unique needs of the students, they knew what was missing. Sorenson Media was contacted in mid-August by a group of OSD students and staff members with a special request - Sorenson VP-100 videophones for the school's use.

By October, Sorenson Media had sent 15 of the Sorenson VP-100 videophones as well as two videophone booths for OSD students and staff to use with the Sorenson Video Relay Service (VRS). Today deaf students call home at any time to reconnect with family and friends, order their favorite pizzas, and even conduct

inter-dorm communications; something that was not done prior to the VP-100 videophones.

OSD installed all the videophones and the videophone booths themselves. The school's IT department completed the installation in a few days, yet the children learned how to use the technology at an even faster rate. "The students couldn't wait to use the Sorenson VP-100 videophones and were quick learners; even tutoring the staff at times," adds Edward E. Corbett, Jr. PhD, the Superintendent at OSD. "It is a joy to see our students express themselves with confidence and at their leisure with the Sorenson Video Relay Service."

Sorenson Media recently sponsored a pizza party at the school to hear the students'

perspective about the videophones and videophone booths. "You know boys, we don't do our homework," said Don Baughman, a student at OSD. He notes, "With the Sorenson VP-100 videophones we can call the girls dorm and get some help when we need it."

One of the student's favorite uses of Sorenson VRS is the call back feature so they can continue to work on their homework while waiting for a call.

Sorenson Media is proud to support the Ohio School for the Deaf and other schools across the country to bring the highest-quality communications to the deaf and hard-of-hearing.

OSD Student using Sorenson VRS Videophone Booth
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SORENSON VRS KNOW-HOW
Chris Wakeland
Vice President of Interpreting, Sorenson Media

Sorenson Video Relay Service (VRS) interpreters are excited about their jobs and are committed to provide the best customer service and interpreting for our customers. Sorenson VRS has seen tremendous growth in video relay usage. We consistently add features and make adjustments to meet the increase in demand.

One of the most recent improvements to Sorenson VRS is SignMail. This helpful feature answers the question of what interpreters can do for callers when the intended Sorenson VRS user is not available. If you have not signed up for SignMail, do it today so you don't miss a message.

With our 24-hour service now available, Sorenson has the hardest working interpreters in the business. We welcome customer feedback as it helps us thank our interpreters. If you want to share your thoughts about our skilled Sorenson VRS interpreters, please

e-mail the interpreting department at vrscompliments@sorenson.com.

At Sorenson VRS, we are always looking for highly qualified and skilled interpreters to work in our call centers across the country. Interpreters must hold national RID or NAD certificates to meet Sorenson VRS standards. This allows us to maintain the highest-quality video relay service. To push hold times down, we have recently hired many new interpreters for the newly opened call centers in:

  • San Diego, CA
  • Pleasanton, CA
  • Tampa, FL
  • Indianapolis, IN
  • Ann Arbor, MI
  • Columbus, OH
  • Philadelphia, PA

To apply for an interpreting job or give us a reference, e-mail us at jobs@sorenson.com or view more information on our Web site at www.sorensonvrs.com.


TOP TEN REASONS WHY BEING A SORENSON VRS INTERPRETER ROCKS

10. The Sorenson VRS break room stocked with goodies
9. Safe work environment and excellent working conditions
8. On-site professional training and development
7. Flexible scheduling
6. Expanded signing repertoire to include regional signs
5. Consistent full-time work opportunity
4. Competitive pay and benefits
3. Camaraderie with peers/interpreters who like what they do
2. Career path development like nothing else out there
1. Making a difference in peoples' lives every day
Sorenson VRS Celebrates the Opening of our Pleasanton Call Center, December 2004
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VRS CUSTOMER HIGHLIGHTS
When a customer writes in to say thank you to Sorenson Media it truly is "pay day" for all of our employees. Here are just a few notes of appreciation that our company has received this past year.

This note was sent after Sorenson Media sponsored a community play for the students attending the Washington School of the Deaf.

"Dear Sorenson [Media],
Thank you for paying for us to see the Russian performers."

Keyna, Student from the Washington School for the Deaf

handwritten note

"I just want to add my thanks for your responsiveness and the way you have supported us. I have personally had the great pleasure of watching some of our elementary students in the residence hall using the [Sorenson VP-100 videophone] system to talk with their parents - it is so wonderful. The [interpreter] I watched was fabulous - so great with the little kids. I was very impressed. The smiles on the kids' faces really brought home to me what a wonderful tool this is.
Thanks again."

Jane Mulholland, Superintendent of the Oregon School for the Deaf (K-12)

Student using Sorenson VRS at the Oregon School for the Deaf

This note was conveyed by a Sorenson VRS installer in Austin, Texas.

"A hearing caller, Robin Churchill, wants to let the president of Sorenson [Media] know how wonderful our [Sorenson Video Relay] Service is. I tried to give her various e-mails to contact the company, but she was emphatic that I get this message to the president directly. Her sister is 55 years old and the way our service has impacted their relationship is 'fabulous'. She is completely awestruck by the quality of the interpreters, and how wonderful it is that her sister has a 'voice' after all these years. She feels this is a remarkable addition to her sister's life, and would like to express her deepest gratitude to Mr. Sorenson for making it happen."

Robin Churchill, Sorenson VRS customer

(from right to left, counter-clockwise) Ray Nye, James Northcutt, Elizabeth Norris, Rebecca Smith, Eric Emmons, Sonny Tate, Patrick Murray attending the Austin DeafNation event
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ASK THE EXPERTS
Ed Armstrong
Vice President, Engineering and Shared Services, Sorenson Media
Mike Maddix
VRS Product Manager, Sorenson Media

The Sorenson VRS engineering team has worked hard this year to provide our customers with a better overall experience. We value the feedback we receive, and incorporate good ideas directly into product enhancements whenever possible. Some of the recent enhancements to Sorenson VRS are outlined below:

NEW IMPROVEMENTS TO THE SORENSON VP-100

SignMail:
Allows hearing people who call your VP-100 through Sorenson VRS to leave a video message that the interpreter signs for you when your VP-100 is unanswered. You can activate SignMail by selecting the "Settings" button on the Main screen and then selecting the "SignMail" button.

figure 1: SignMail Preferences

Speed Dial List:
The number of entries you can have in the VP-100 Speed Dial List was increased to allow you to have 40 entries in the list. You can access the Speed Dial List by selecting the "Dial" button on the Main screen.

figure 2: Dial Screen

Redial List:
A Redial List was added to the VP-100 that allows you to easily redial the most recent calls you have made. You can access the Redial List by selecting the "Dial" button on the Main screen and then selecting the "Redial" button.

figure 3: Redial List

Video Settings:
You now have the ability to manually adjust the video image that your VP-100 captures, including gain, brightness, contrast, and saturation. You can access the Video Settings by selecting the "Settings" button on the Main screen and then selecting the "Video" button.

figure 4: Video Settings
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IN THE NEWS
David Parkinson
Public Relations Manager, Sorenson Media

Sorenson Video Relay Service (VRS) is a hot topic in the news. Of interest to leading national news media and organizations, our products and services are recognized as life-altering and industry leading solutions. Here is a sampling of recent press coverage and awards for Sorenson Media's VP-100 videophone and Sorenson VRS.

People

September 6, 2004
"A Quiet Breakthrough. It would be an exaggeration to call [James Lee] Sorenson the Alexander Graham Bell of the deaf community-but not much of one. …In the past year Sorenson has donated 5,000 videophones free of charge. …His generosity has inspired gratitude among deaf users. 'Video relay makes us about as close to hearing people as we can be,' says I. King Jordan, the first deaf president of Gallaudet University in Washington, D.C. 'It's hard not to sound superlative and overly enthusiastic about Sorenson's work.'"

Wall Street Journal

July 14, 2004
"Working a job that requires constant communication by phone has been a challenge. Last fall, Mr. Hlibok, 41 years old, learned of a service that would allow him to communicate by phone in sign language. Sorenson Media Inc., the company that runs the service, called video relay, said it would provide and install a TV monitor and videophone free. The benefits of video-relay service are hard to exaggerate. Besides cutting travel, it has improved the comfort level of Mr. Hlibok's hearing clients and allowed him to talk more frequently with all clients."

The Washington Post

November 5, 2004
"Sorenson Media has placed about 200 of the [VP-100 video]phone systems around Gallaudet [University]'s campus. About 20,000 of the phones are in use nationwide … Exploding demand for the phones is increasing demand for hearing interpreters trained by Gallaudet who are experts in American Sign Language."

Disability Rights Advocates

November 23, 2004, Larry Paradis, Executive Director, Disability Rights Advocates
Disability Rights Advocates honored Sorenson Media with its prestigious Eagle Award, which goes to businesses that contribute to the advancement of people with disabilities. Former winners include Microsoft, Fannie Mae, and the J. Paul Getty Museum. "Sorenson Media has proven to be a major advocate for the deaf and hard-of-hearing community. We received numerous e-mail messages from the deaf community praising Sorenson Media's dedication to a state-of-the-art video relay system."

Public Service Commission of Utah

April 14, 2004, Julie P. Orchard, Commission Administrator, Public Service Commission of Utah
Utah Governor's Committee on Employment of People with Disabilities selected Sorenson Media as 2004 Golden Key Award Employer of the Year. "I think Sorenson Media should be commended for employing large numbers of individuals with disabilities to work on its high technology enterprises in Utah. In addition, Sorenson Media's decade of research and development on telecommunications tools for the deaf and hard-of-hearing have made a significant contribution to the empowerment of millions of people with disabilities across the U.S."

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CALENDAR OF EVENTS

Sorenson VRS will again be visiting several cities across the nation in the first quarter of 2005 as the premium sponsor of the 2005 Gallaudet Academic Bowl National Tour and DeafNation Expo. Upcoming event dates and locations include:

Gallaudet Academic Bowl
event date location
West Region Academic Bowl
February 16-20
Salt Lake City, Utah
Southeast Region Academic Bowl February 24-27 Spartanburg, South Carolina
Midwest Region Academic Bowl March 3-6 Columbus, Ohio
Mid-Atlantic Region Academic Bowl March 10-13 Frederick, Maryland
Northeast Region Academic Bowl March 17-20 Fitchburg, Massachusetts
DeafNation Expo
event date location
Phoenix DeafNation
February 26
Phoenix, Arizona
Miami DeafNation March 12 Miami, Florida
Greensboro DeafNation March 19 Greensboro, North Carolina

And that's the most important conversation in the world.

Use Sorenson Video Relay Service™ (VRS) and connect with family, friends, and business associates on a whole new level. Combined with Gallaudet Interpreting Service, Sorenson Media's exclusive high-quality video solutions offer ASL users a video relay service that's free and easy to use. When you're ready to start using VRS there really is only one choice—get a Sorenson VP-100™ videophone for your TV or download the new full version of Sorenson EnVision® SL* video relay software to use with your existing PC and Web camera.

Visit www.sorensonvrs.com to find out more.

Sorenson VRS

Professional interpreters provide the highest-quality video relay services at the state-of-the-art Sorenson VRS Call Centers using both Sign-to-Voice and Voice-to-Sign techniques. Sorenson VRS interpreters also make a difference in the lives of those they interpret for.

Visit www.sorensonvrs.com/jobs for job opportunities and to find out more.

Mail, fax, or e-mail resumes to:

Sorenson VRS Jobs
Sorenson Media, Inc.
4192 South Riverboat Road, Ste. 100
Salt Lake City, Utah 84123

Phone: 801.287.9400
Fax: 801.287.9401
E-mail: jobs@sorenson.com

Sorenson VRS
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